Feels like a loaded question—the kind of thing a sommelier struggles with when describing a complex wine. I’m not a fine wine (though I’m certainly trying to age like one), but I am a bit of an oxymoron.

I am incredibly driven, yet deeply empathetic. I lead with confidence but share compassion. I am an active listener, not an order taker, and a storyteller with a massive hunger for data.

Throughout 25+ years in the events and hospitality industry, I’ve honed a unique perspective of Event Strategy and Revenue Operations. I’ve partnered with everyone from C-Suite executives at global CPG brands to scrappy independent planners. Regardless of the scale, my mission is the same: to answer the Why and How, then architect the Where next?

If you’re looking for a partner who asks the tough questions, listens intently, and refuses to cut corners—I’m your gal. I anchor every relationship in transparency and a 'Wayfinder' spirit that values the journey as much as the ROI.

When I’m not developing roadmaps: You’ll find me on my little homestead. I raise chickens, ride horses, garden like there’s a looming zombie apocalypse, and am usually mid-DIY project. I’m a proud momma, and I believe that whether you’re raising a young man or a marketing department, it really does take a village.