Big Ideas, Real Impact.
I'm currently open to Director/Senior-level remote/hybrid roles (within the Denver Metro area) in event marketing, field marketing strategy, experiential marketing and meetings & events.
If you're looking for someone who can hit the ground running with 25 years of real experience behind them, its time to connect.
A few career highlights below
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Revenue-Driven Brand Strategy
I don’t just run marketing departments; I build them. Leading a lean team of 1.5, I architected the company's strategy from the ground up—launching a new website, initiating a podcast, and deploying content to align with buyer personas. I turned a 'department of one' into a growth engine." The Impact (Sept ’23 – Aug ’24):
+48% Increase in Social Media Engagement.
1,700 New LinkedIn Followers & 1,000 Newsletter Subscribers.
Architecture: Managed the entire content lifecycle and SEO strategy.
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Marketing Ops & CRM Enablement
I established the Business Development department to shift the model from transactional to relational. By aligning Sales and Marketing through HubSpot CRM, I built the workflows and SOPs necessary to organize 1,500+ new leads. I ensured we weren't just chasing data, but capturing the right revenue."
The Impact:
100% Client Retention Rate.
80% Average Closure Rate on qualified leads.
+15% Increase in Annual Contract Value (ACV) through targeted persona efforts.
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Experiential Strategy & Fractional Leadership
I thrive in high-stakes environments where precision is non-negotiable. For over a decade, I served as the strategic lead and C-Suite liaison for enterprise-level conventions and global incentives, translating complex executive visions into flawless, high-impact reality.
The Impact:
National Distributor Convention: Led the end-to-end execution of 3,500-attendee events with a $6M annual budget and a cross-functional team of 11.
Global Incentives: Designed and executed exclusive European incentive programs for 110+ guests with $1.5M budgets, managing complex international logistics and vendor strategy.
C-Suite Advisory: Served as the primary bridge between executive deliverables and the guest experience, ensuring 100% alignment with corporate objectives.
Who AM I
Feels like a loaded question—the kind of thing a sommelier struggles with when describing a complex wine. I’m not a fine wine (though I’m certainly trying to age like one), but I am a bit of an oxymoron.
I am incredibly driven, yet deeply empathetic. I lead with confidence but share compassion. I am an active listener, not an order taker, and a storyteller with a massive hunger for data.
Throughout 25+ years in the events and hospitality industry, I’ve honed a unique perspective of Event Strategy and Revenue Operations. I’ve partnered with everyone from C-Suite executives at global CPG brands to scrappy independent planners. Regardless of the scale, my mission is the same: to answer the Why and How, then architect the Where next?
If you’re looking for a partner who asks the tough questions, listens intently, and refuses to cut corners—I’m your gal. I anchor every relationship in transparency and a 'Wayfinder' spirit that values the journey as much as the ROI.
When I’m not developing roadmaps: You’ll find me on my little homestead. I raise chickens, ride horses, garden like there’s a looming zombie apocalypse, and am usually mid-DIY project. I’m a proud momma, and I believe that whether you’re raising a young man or a marketing department, it really does take a village.
“From a client’s perspective, Rachel was invaluable. Learning our business was top priority in order to help the M&E team be at the forefront of SMM for MillerCoors.”
Jeannie Garavaglia
Manager, Meetings & Events, MillerCoors (Retired)
“Rachel is authentic, dedicated and grounded. At the same time, visionary, aspirational and full of hope. She’s the kind of collaborator who will challenge you right to the edge and help you imagine a bridge to the other side.”
Luc Hughart
VP of Creative, Imprint Events Group
“Rachel is a subject matter expert in the world of events, a strategic partner who leads and drive through experience and thinks “outside the box”. She leads with authenticity and transparency. Has the ability to see things from a 50,000ft view but will also get down in the weeds.
Cindy Sabin
Event Marketer
“Rachel exemplifies the qualities of a great leader. Her vision is both inspiring and grounded. Always encouraging to think beyond the ordinary while staying focused on the results. She has the unique ability to communicate complex ideas clearly, making even the most challenging objectives feel achievable. Her consistent support and willingness to invest in my development, cultivated a team culture based on trust, collaboration, and growth.”
Sarah Kale
Sr. Business Development Manager, Encore