I don’t just run marketing departments; I build them. Leading a lean team of 1.5, I architected the company's strategy from the ground up—launching a new website, initiating a podcast, and deploying content to align with buyer personas. I turned a 'department of one' into a growth engine." The Impact (Sept ’23 – Aug ’24):

+48% Increase in Social Media Engagement.

1,700 New LinkedIn Followers & 1,000 Newsletter Subscribers.

Architecture: Managed the entire content lifecycle and SEO strategy.

I established the Business Development department to shift the model from transactional to relational. By aligning Sales and Marketing through HubSpot CRM, I built the workflows and SOPs necessary to organize 1,500+ new leads. I ensured we weren't just chasing data, but capturing the right revenue."

The Impact:

100% Client Retention Rate.

80% Average Closure Rate on qualified leads.

+15% Increase in Annual Contract Value (ACV) through targeted persona efforts.

I thrive in high-stakes environments where precision is non-negotiable. For over a decade, I served as the strategic lead and C-Suite liaison for enterprise-level conventions and global incentives, translating complex executive visions into flawless, high-impact reality.

The Impact:

National Distributor Convention: Led the end-to-end execution of 3,500-attendee events with a $6M annual budget and a cross-functional team of 11.

Global Incentives: Designed and executed exclusive European incentive programs for 110+ guests with $1.5M budgets, managing complex international logistics and vendor strategy.

C-Suite Advisory: Served as the primary bridge between executive deliverables and the guest experience, ensuring 100% alignment with corporate objectives.