UGH, I take terrible photos.
But I architect great strategies—and I figure you’re here for the latter.
the support you need without having to commit to a full time employee.
On-Demand Director of Event + Field Marketing
Most events "work." But what does that actually mean?
If success is measured by badge scans and booth traffic, we're already having the wrong conversation. Real event marketing is what happens on the ground — the messaging your team leads with, the reason someone stops and actually listens, the moment a handshake turns into something real.
WHAT THIS LOOKS LIKE:
– Annual event strategy and roadmap
– Event selection and ROI framework — which events are worth your money and which aren't
– Trade shows, conferences, brand activations, roadshows, hosted dinners
– Vendor negotiation and contract management
– Sales team alignment — pre-event briefing, on-site staffing, post-event follow-up
– Budget management and post-event reporting
INVESTMENT:
Strategy Intensive $2,500
One focused session + 90-day action plan
Monthly Retainer $3,500 - $5,000/mo
Ongoing strategy and execution support
Project-Based $5,000 - $12,000
Single event or campaign, start to finish
On-Demand Director of BD
Pipeline doesn't build itself and hoping your team figures it out isn't a strategy. I step in to build the BD function — the process, the partnerships, the alignment between Sales and Marketing — so growth isn't dependent on one person's hustle.
I've built BD departments from scratch, developed partnership pipelines, and written proposals that win. I know how to make the pieces work together.
WHAT THIS LOOKS LIKE:
– Pipeline strategy and lead generation frameworks
– Partnership identification and development
– BD process, SOPs, and CRM setup
– Sales and marketing alignment — get them talking the same language
– Proposal strategy and RFP responses
Outreach and follow-up systems
INVESTMENT:
Strategy Intensive $2,500
One focused session + 90-day action plan
Monthly Retainer $3,500 - $5,000/mo
Ongoing BD leadership and execution
Project-Based $5,000 - $12,000
Specific initiative or program build
On-Demand Director of Business Operations
Something feels off but you can't quite name it. Revenue is inconsistent. Marketing isn't connecting. The team is busy but nothing's moving. This is where I come in.
I assess the full picture — your marketing, your operations, your revenue flow — and figure out what's actually going on.
This is more than a VA service. I operate at the strategic level.
WHAT THIS LOOKS LIKE:
– Full business and marketing assessment
– Revenue operations review — find the gaps between marketing, sales, and delivery
– Strategic plan with clear priorities and a realistic timeline
– Vendor and hire recommendations — what you actually need, not what's easiest to sell
Fractional oversight to make sure things actually get implemented
INVESTMENT:
Strategy Intensive $1,500
Required first step - no commitment for monthly retainer
Monthly Retainer $2,500 - $2,500/mo
Remote strategic oversight
Hybrid Retainer (CO) $3,000 - $4,500/mo
Includes in-person time for Colorado clients (200mi radius to Fort Collins)
A few career highlights below
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Revenue-Driven Brand Strategy
I don’t just run marketing departments; I build them. Leading a lean team of 1.5, I architected the company's strategy from the ground up—launching a new website, initiating a podcast, and deploying content to align with buyer personas. I turned a 'department of one' into a growth engine." The Impact (Sept ’23 – Aug ’24):
+48% Increase in Social Media Engagement.
1,700 New LinkedIn Followers & 1,000 Newsletter Subscribers.
Architecture: Managed the entire content lifecycle and SEO strategy.
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Marketing Ops & CRM Enablement
I established the Business Development department to shift the model from transactional to relational. By aligning Sales and Marketing through HubSpot CRM, I built the workflows and SOPs necessary to organize 1,500+ new leads. I ensured we weren't just chasing data, but capturing the right revenue."
The Impact:
100% Client Retention Rate.
80% Average Closure Rate on qualified leads.
+15% Increase in Annual Contract Value (ACV) through targeted persona efforts.
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Experiential Strategy & Fractional Leadership
I thrive in high-stakes environments where precision is non-negotiable. For over a decade, I served as the strategic lead and C-Suite liaison for enterprise-level conventions and global incentives, translating complex executive visions into flawless, high-impact reality.
The Impact:
National Distributor Convention: Led the end-to-end execution of 3,500-attendee events with a $6M annual budget and a cross-functional team of 11.
Global Incentives: Designed and executed exclusive European incentive programs for 110+ guests with $1.5M budgets, managing complex international logistics and vendor strategy.
C-Suite Advisory: Served as the primary bridge between executive deliverables and the guest experience, ensuring 100% alignment with corporate objectives.
